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“A poetic space, a moment
of intensity, of authenticity, where imagination can
flourish and everyday life is transformed into something playful and free.” HAKIM BEY

PR & content

SOCIALEVENT

PRODUCTION

VFXTVCAIMOTION3D

BRANDING

employer brandingbrand strategybranding extension

STRATEGY

360 planningbrand strategybusiness strategy

CREATIVE

campaignsconcept developmentcopywritingintegrated ideas

MEDIA

EXPERIENCE DESIGNIDENTITYBRAND EXPERIENCE
Tamás Barna
GÁBOR FABRICIUS
GÁBOR FABRICIUS
András Furák

NEWS:

Oreo is Not Your Ancestors’ Cookie

We created Oreo’s largest Hungarian and the brand’s first fully locally developed campaign to date.

READ

When One Man’s Trash is Also His Treasure

We created MOHU’s nationwide campaign to increase awareness and active use of waste collection centers.

READ

We Reframed What It Means to Work at McDonald’s

McDonald’s Hungary launched its largest employer branding campaign to date, based on the concept and professional support of Republic Group.

READ

A Golden Comeback at Arany Penge for Republic Group

After years of absence we easily made the cut in several categories at Arany Penge Awards.

READ
Oreo
Gold, “Oreo Ancestors” campaign

This award-winning campaign playfully crafted a fictional history for Oreo within Hungarian culture, using bold multi-channel storytelling to establish the brand as a fresh yet timeless classic.

Hyundai
2. place, Hyundai INSTETRIS ambient
McDonald’s
Bronze, McDonald’s “Drop by anytime” EVC campaign

The campaign presented a bold, archetype-driven employer branding platform for Gen Z, brought to life through standout integrated and OOH solutions, which won us this award.

Kolorádó festival
Bronze, Kolorádó nature trail

We created a concept that turned the 1.7 km walk to the Kolorádó festival venue into a special hiking trail, complete with 12 biodegradable info stations to engage festival-goers.

Katona
Gold, Chairity – CSR youth campaign for József Katona Theatre

This initiative opened theatre access to 18–30-year-olds by encouraging regular audience members (“the elderly”) to give up their pre-booked seats.

Katona
Chairity CSR youth campaign for József Katona Theatre

This initiative opened theatre access to 18–30-year-olds by encouraging regular audience members (“the elderly”) to give up their pre-booked seats.

Cherrisk
2 Golds, Cherrisk launch campaign

We developed a 360° campaign for Cherrisk’s entrance to the Hungarian market, covering strategy, creative concept, and multi-channel execution across outdoor, TV, and online.

Cherrisk
Bronze, Cherrisk launch campaign

We developed a 360° campaign for Cherrisk’s entrance to the Hungarian market, covering strategy, creative concept, and multi-channel execution across outdoor, TV, and online.

Cherrisk
Gold, Cherrisk launch campaign

We developed a 360° campaign for Cherrisk’s entrance to the Hungarian market, covering strategy, creative concept, and multi-channel execution across outdoor, TV, and online.

Souldrops
Silver, Souldrops launch campaign
Souldrops
GOLD, Souldrops launch campaign
Souldrops
gold, Souldrops launch campaign
Souldrops
Gold, Souldrops launch campaign

We executed a 360° launch campaign for Hungary, featuring strategy, creative concept, and a standout shelf-focused packaging, alongside multi-channel execution across outdoor, TV, and online.

Souldrops
Silver, Souldrops

We developed a comprehensive brand identity and 360° launch campaign for the Hungarian market, covering strategy, creative concept, packaging design, and multi-channel execution.

Souldrops

We developed a comprehensive brand identity and 360° launch campaign for the Hungarian market, covering strategy, creative concept, packaging design, and multi-channel execution.

Souldrops
Gold, Souldrops

We created a shelf-focused packaging and brand strategy that made the product stand out directly at the point of sale, while supporting its Hungarian launch through a full 360° campaign.

Souldrops
Gold, Souldrops

We created a shelf-focused packaging and brand strategy that made the product stand out directly at the point of sale, while supporting its Hungarian launch through a full 360° campaign.

Souldrops
Silver, Souldrops

We created a shelf-focused packaging and brand strategy that made the product stand out directly at the point of sale, while supporting its Hungarian launch through a full 360° campaign.

Landrover
Gold, Land Rover Discovery launch campaign

In this campaign, we transformed Budapest’s Buda Castle Funicular into a standout advertising space, supported by social media, outdoor, and ambient campaigns that highlighted the brand’s adventurous spirit.

Landrover
Gold, Land Rover Discovery launch campaign

In this campaign, we transformed Budapest’s Buda Castle Funicular into a standout advertising space, supported by social media, outdoor, and ambient campaigns that highlighted the brand’s adventurous spirit.

Vodafone
Gold, Vodafone

In this campaign, we transformed Budapest’s Buda Castle Funicular into a standout advertising space, supported by social media, outdoor, and ambient campaigns that highlighted the brand’s adventurous spirit.