A Golden Comeback at Arany Penge for Republic Group

RepublicGroup·2026.02.02.·0 comments

This year, after quite a long time away, we made our return to Arany Penge. Our “Perfect Timing” campaign for McDonald’s proved its strength on the local stage following an international shortlist, earning not one but two Bronze Blades for Integrated Campaigns and Out Of Home.

The run continued with Oreo’s Ancestors (“Ősök”) campaign winning 1st place at the Sound Stage Awards, and ended with our Hyundai “Instetris” activation taking 2nd place at the Innovate Awards 2025.

Solid ideas, tight execution, committed teams — and clients who support and value bold thinking. That’s what brought the Republic Group team back onto the podium.

RepublicGroup

Related posts

Leave the first comment

Oreo
Gold, “Oreo Ancestors” campaign

This award-winning campaign playfully crafted a fictional history for Oreo within Hungarian culture, using bold multi-channel storytelling to establish the brand as a fresh yet timeless classic.

Hyundai
2. place, Hyundai INSTETRIS ambient
McDonald’s
Bronze, McDonald’s “Drop by anytime” EVC campaign

The campaign presented a bold, archetype-driven employer branding platform for Gen Z, brought to life through standout integrated and OOH solutions, which won us this award.

Kolorádó festival
Bronze, Kolorádó nature trail

We created a concept that turned the 1.7 km walk to the Kolorádó festival venue into a special hiking trail, complete with 12 biodegradable info stations to engage festival-goers.

Katona
Gold, Chairity – CSR youth campaign for József Katona Theatre

This initiative opened theatre access to 18–30-year-olds by encouraging regular audience members (“the elderly”) to give up their pre-booked seats.

Katona
Chairity CSR youth campaign for József Katona Theatre

This initiative opened theatre access to 18–30-year-olds by encouraging regular audience members (“the elderly”) to give up their pre-booked seats.

Cherrisk
2 Golds, Cherrisk launch campaign

We developed a 360° campaign for Cherrisk’s entrance to the Hungarian market, covering strategy, creative concept, and multi-channel execution across outdoor, TV, and online.

Cherrisk
Bronze, Cherrisk launch campaign

We developed a 360° campaign for Cherrisk’s entrance to the Hungarian market, covering strategy, creative concept, and multi-channel execution across outdoor, TV, and online.

Cherrisk
Gold, Cherrisk launch campaign

We developed a 360° campaign for Cherrisk’s entrance to the Hungarian market, covering strategy, creative concept, and multi-channel execution across outdoor, TV, and online.

Souldrops
Silver, Souldrops launch campaign
Souldrops
GOLD, Souldrops launch campaign
Souldrops
gold, Souldrops launch campaign
Souldrops
Gold, Souldrops launch campaign

We executed a 360° launch campaign for Hungary, featuring strategy, creative concept, and a standout shelf-focused packaging, alongside multi-channel execution across outdoor, TV, and online.

Souldrops
Silver, Souldrops

We developed a comprehensive brand identity and 360° launch campaign for the Hungarian market, covering strategy, creative concept, packaging design, and multi-channel execution.

Souldrops

We developed a comprehensive brand identity and 360° launch campaign for the Hungarian market, covering strategy, creative concept, packaging design, and multi-channel execution.

Souldrops
Gold, Souldrops

We created a shelf-focused packaging and brand strategy that made the product stand out directly at the point of sale, while supporting its Hungarian launch through a full 360° campaign.

Souldrops
Gold, Souldrops

We created a shelf-focused packaging and brand strategy that made the product stand out directly at the point of sale, while supporting its Hungarian launch through a full 360° campaign.

Souldrops
Silver, Souldrops

We created a shelf-focused packaging and brand strategy that made the product stand out directly at the point of sale, while supporting its Hungarian launch through a full 360° campaign.

Landrover
Gold, Land Rover Discovery launch campaign

In this campaign, we transformed Budapest’s Buda Castle Funicular into a standout advertising space, supported by social media, outdoor, and ambient campaigns that highlighted the brand’s adventurous spirit.

Landrover
Gold, Land Rover Discovery launch campaign

In this campaign, we transformed Budapest’s Buda Castle Funicular into a standout advertising space, supported by social media, outdoor, and ambient campaigns that highlighted the brand’s adventurous spirit.

Vodafone
Gold, Vodafone

In this campaign, we transformed Budapest’s Buda Castle Funicular into a standout advertising space, supported by social media, outdoor, and ambient campaigns that highlighted the brand’s adventurous spirit.