When One Man’s Trash is Also His Treasure

RepublicGroup·2026.02.01.·0 comments

We built a nationwide campaign for MOHU around the “Golden Bin” concept, giving a certain new value to waste, encouraging more conscious use of waste collection centers.

The campaign – focus is MOHU’s upgraded waste collection center network – runs with a strong mix of digital, outdoor, radio, native and influencer support. Republic Group was responsible for the concept and full execution of the campaign.

At the core of the creative is the Golden Bin installation which appeared at 12 waste collection centers, where dropping off waste and activating a QR code could unlock weekly prizes and rewards of up to HUF 250,000.

RepublicGroup

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